Karnika Gupta and Narendra Singh, Department of Commerce, Kurukshetra University, Haryana
Profile, Responsible Consumption Behaviour, Responsible Consumers
The prime purpose of the paper is to examine and identify the determinants of responsible consumption behaviour by synthesizing the determinants’ structure as available in varied literature. Further, it profiles responsible consumers according to their identified categories of determinants. Content analysis is exercised on wide literature of more than one hundred research papers, articles and reports that narrate, characterize and profile responsible consumers. The identified demography of the responsible consumers includes: females, young, highly educated, academically intelligent, non-business academics, employed in high-status and leadership positions, members of small families and married with children living at home…
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