Chitkara Open Access Journals - Blog

Development of Dual Phase Mobile Banking Adoption Model

Author(s): 

  • Asha Rani, Chitkara Business School and Manager, Bank of India, Punjab, India.
  • Kiran Mehta, Chitkara Business School, Chitkara University, Punjab, India.

Keywords:

Adoption Behaviour, India, Mobile Banking, Resistance Behavior

Abstract:

The paper focused on development of mobile banking adoption model depicting two phases of mobile banking adoption vis-à-vis reducing the resistance to adopt mobile banking and inducing the adoption of mobile banking….

URL: https://tmg.chitkara.edu.in/index.php/tmge/article/view/8/4