Chitkara Open Access Journals - Blog

Spatial Logic of Shopping Malls


Sumanta Deb and Keya MitraDepartment of Architecture, Town and Regional Planning, IIEST, Shibpur-711103, West Bengal


Bid-Rent Model, Integration, Space Syntax, Tenanting Decision Making


Research findings of architecture and environmental psychology espouse the supremacy of built environment in influencing human behavior in general and movement behavior within buildings and urban areas in particular. Retail management studies on the other hand highlight the importance of influencing human movement as a determining factor for tenant-mix design. Identifying a proper mix of tenant stores in a shopping mall is responsible for its economic performance and is considered a strategic mall management decision…