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References: Balasubramanian, N. (2018). Innovative Operation Strategies in VUCA world. IOSR Journal of Business and Management, 107-116. Bodenhausen, G.V. & Peery, D. (2009). Social Categori¬zation and Stereotyping in vivo: The VUCA Chal-lenge. Social and Personality Psychology Compass, 3(2), 133–151. https://doi.org/10.1111/j.17519004.2009.00167.x Economic Times (2014). Managing

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